<TED Worksheet>
4. How behavioral science can lower your energy bill 
Alex Laskey
<8:07> | February 2013

 

Questions
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Answers
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Transcipt

 

 

≪Questions:How behavioral science can lower your energy bill≫

1. According to the speaker, what is the most common source of electricity on earth?

 

 

2. In the experiment conducted in San Marcos, what did the graduate students try to do?

 

 

3. There were 4 signs that were used in the experiment, and the 4th one worked the best. What did it say?

 

 





 

4. Fill in the blanks.

<><><><><><><><><>
Well, if something is inconvenient, even if we believe in it,

_____________________,

_____________________,

don’t do much to move us —

but __________________,

that’s powerful stuff. And harnessed correctly,

it can be a powerful force for good.
<><><><><><><><><>





5. Why did Mr. Yates and the speaker started a company called Opower?

 

 

6. What percentage of the electricity in homes is wasted? And how many dollars is it worth?

 

 

7. To create the Prius, Toyota invested in two science fields. One is material science. What is the other?

 

 




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≪Answers:How behavioral science can lower your energy bill≫

1. According to the speaker, what is the most common source of electricity on earth?
coal
 

 

2. In the experiment conducted in San Marcos, what did the graduate students try to do?
They put signs on every door in a neighborhood asking people to turn off their air conditioning and turn on their fans.

 

3. There were 4 signs that were used in the experiment, and the 4th one worked the best. What did it say?
77% of your neighbors said they turned off their air conditioning and turned on their fans.
 




<><><><><><><><><>
Well, if something is inconvenient, even if we believe in it,

__moral suasion__,

__financial incentives__,

don’t do much to move us —

but __social pressure __,

that’s powerful stuff. And harnessed correctly,

it can be a powerful force for good.
<><><><><><><><><>




5. Why did Mr. Yates and the speaker started a company called Opower?
to help customers save energy
 

 

6. What percentage of the electricity in homes is wasted? And how many dollars is it worth?
20% $40 billion

 



7. To create the Prius, Toyota invested in two science fields. One is material science. What is the other?
behavioral science

 

 

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